is the ron burgundy podcast over

Yes, its about my competitors, I get it. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. Reviews. Copyright 2023 Apple Inc. All rights reserved. Yeah, youre right. You always do if youre running a startup. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Its not a huge focus for us. Everybody in this room has worked damn hard for the last 20 years to get to this point. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. It was the only time Ive ever gotten a call from somebody. You became the CEO of a formal division thats responsible for podcasts. This one was definitely very real. What is your framework for making decisions? Anderson .Paak agrees to do the podcast. This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. See omnystudio.com/listener for privacy information. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. And that will lead to conversion for something else for you? Glass-walled conference rooms where they just come up with funnier promo codes? We have a few minutes left. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. This is the only room where you can say that and people perk up. One of these cards literally says, What is your org chart? That is my whole brand. Its a great point and question. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. We spend $120 million a year it was something specific like $113 million a year the last time we said this out loud of our own on broadcast radio valued impressions or commercials to promote our podcasts. No, not really. Maybe one day you will, but not today. Yes, we do that all the time. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. That definitely helps, so we jumped in. We are a mass-reach medium. So if you could just bring back the old format that would be great. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Its all about the org chart. That feels obvious to me. His last remarks drew laughter and claps from co-workers. You came to it through an acquisition. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. The Ron Burgundy Podcast Season One Trailer. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Big Money Players and iHeartPodcasts. We tried it. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. He founded it in a Duke University dorm room, and now hes found his way into podcasting. You have a distribution model that is free. I fell in love with this medium 10 years ago. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Hes going to leave now. Will Ferrell was like, Please, please stop running so many ads.. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. To put it simply, we have a platform. Nothings perfect, but its pretty close to perfect. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. There is nothing broken in the podcast distribution and monetization model today. By the way, put TheVerge.com on the home screen of your phone. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Im like, They dont need to be if they dont want to be. Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. You have an ad load that is light. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. Yeah. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. If any of you are buying bus ads, please let me know, because Im dying to know how it works. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. So he had a similar trajectory, and hes a wonderful guy. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Or, the negative reason, theyre covering up bad work. Its a massive amount of the stuff we take in and that we call the media. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. I think its high attentiveness at scale with partners that weve been able to maintain so far. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Itd be like being able to walk away with your channel. Youre saying we have to innovate and push back in it, but its still just promo codes. I want to wrap up with the Decoder question. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Not great. Google and YouTube are awesome. Thats what it sounds like. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I dont know. You get to pick two. In podcasting, I think he realized, I dont have to pick. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. How do you think about audience acquisition then? We will avoid, at almost every turn, simplicity. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Podcasting not to your question, but as a side answer has bucked that a lot to date. Walk us through what that actually means. The Ron Burgundy Podcast. Its not the kind of game that is usual in this industry. Theyre mine. She said, On the podcast, its much looser. We tend to think we have to do things sequentially. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I will say one more thing. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Dynamic ad insertion and geo-targeting made lots of stuff possible. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. The NFL is very similar. Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. Yes. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Im proud of the numbers. You have to make a lot of decisions. Im open to video. These are objective truths. How do you do it? In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. This is what they do really well. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. Otherwise, Id be sitting up here saying, We are really working hard to get everybody on the iHeartRadio app. The business and the economics of podcasting today still sit with the creator and the publisher, because you own the pipe that you distribute your shows through. You launched a lot of new stuff. Everyone does it. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. Eighty million a week is the more interesting stat to me. Radio and podcasting have very different constraints. Im going to get in trouble too, just like you are. This has made podcasting different. But no, youre spot on. Humans have a predilection for overcomplicating things. I know. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. I think weve said this publicly. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. Nothings perfect, but its pretty close to perfect. Thats my only fear with video. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Last year when we were all in this room, we could not stop talking about Spotify. This is like a $1,000 CPM host-read ad right here.

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